About
Meet Jason & Ann-Marie
Rooted in family. Dedicated to craft. Inspired by innovation.
As a young boy, Jason, founder of Heronwood Cabinetry, worked alongside his grandfather and father, learning the value of hard work, creativity, and attention to detail — the belief that you can build anything you put your mind to.
Born and raised on beautiful Vancouver Island, Jason knew there was no better place to put down roots and raise a family. Though he began his career in engineering, he ultimately returned to his first passion, woodworking, drawing on the skills passed down through generations.
After years of working in local millwork, Jason and his wife Ann-Marie envisioned something greater:
A quality custom cabinetry business of their own. A place where homeowners could connect with the people and products to make the dream vision for their home a reality.
Today, they lead a close-knit team of skilled artisans who oversee every stage of a project, from design to build to installation, with precision and pride.
As parents to two young boys, Jason and Ann-Marie are committed to showing their children the value of hard work, a strong connection to community, and the importance of pursuing your passion — that if you work with your hands, you will be proud of what you do.
Client Love
Meaning Behind Heronwood
Growing up on Vancouver Island, herons were a familiar sight along the shores of the West Coast of Canada.
Existing on a diet of small fish, these birds became an unwelcome pest to Jason’s grandfather and his beloved Koi pond. Fittingly, his grandfather was also known for his playful nature — always “pestering” friends and family with light-hearted humour. When the news broke to Jason that his grandfather passed, he stood alone in the kitchen and looked out to see none other than a heron looking back at him.
From that day on, Jason and his wife began noticing herons appearing regularly, often during times they needed strength or inspiration. When it came time to name their business, they knew Heronwood would carry not only the powerful symbolism of the heron, but also a part of his grandfather’s spirit.
The Heronwood Team
Jason Fifield
Owner
Ann-Marie Fifield
Owner / Business Administrator
Aaron Brown
Operations Manager
Meghan Daly
Kitchen Designer / Sales Associate
Wyatt Youland
Lead Processor
Whitney Stus
Kitchen Designer / Sales Associate
Kirsten Carpentier
Kitchen Designer / Sales Associate